The Artist Room

Introduction

The Artist Room is an intimate art gallery and online space, based in London, showcasing thoughtful and revealing exhibitions, as well as a constantly revolving, curated online ‘store'.

Experimentation

Ideation and experimentation were essential in elevating the artworks alongside the brand, which were guided by authenticity and a forward-thinking mindset.

As a result, before moving forward with the site, we organised a series of inspiration workshops with quick-fire mockups to discover solutions that would allow the digital to sit in perfect alignment with the physical space, artworks, and ethos of the brand.

Integration

Following a series of mockups, taking web 1.0 blog aesthetic as a reference point, we eventually decided on focusing on marquees and carousels a key theme. Sharp corners, cold contrasts, a focus on the bold and moving.

Launch

Since launching, The Artist Room has managed to grow into a well respected gallery, now representing a handful of forward-thinking contemporary artists, with features in numerous high profile publications around the world.